How To Add Google Analytics To WordPress Blog ( 3 methods)

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When I started blogging, stats of the blog was only for knowing how many visitors I’m getting,

and with time I realize stats of my blog is the key to blog growth. It doesn’t matter if you have a blog with 100 views a day or a blog with 100 millions views a day, you need to have a statsprogram which help you to track blog traffic and analyse them.

 

In my earlier post I have shared

about 3 stats program for WordPress blog, and Google analytics is one of the free stats program that is must have for any blog.

I would not get into details of benefits of Google analytics, as I have already covered it here. In this tutorial, you be learning about setting up your Google analytics account and adding Google analytics into your WordPress blog.

I have simplified this guide to non-technical users too, so you don’t have to worry about tech-how of Google analytics & WordPress integration.

How to Setup Google Analytics Account

Lets start the guide with setting up Google analytics account for your WordPress blog. You can repeat the same process for any website too. If you are doing this for your first website, you need to go to Google analytics page and login using your Google account or create an account which is free.

 

For the first time setup, you will be asked to add your website details and your personal

details to get started. If you are someone who already have an account,

click on admin tab at the

top > select account and click on add new property.

On the next page you need to add your website details to get the tracking code.

Click on Get tracking ID and you will be moved to the page with tracking ID for your website.

So far you have successfully setup your Google analytics account and created the tracking ID for your website.

Now the most interesting part of this tutorial begins;

as you need to integrate

Google analytics tracking ID into your WordPress blog. Let’s have a look at it into next section.

3 ways to add Google Analytics to WordPress

There are multiple ways to add Google analytics (GA) into your blog, and depending upon your level of blogging you should pick one of the below mentioned methods.

 

I’m putting down the different methods based on my recommended methods

Option 1) Google tag manager:

I started using Google analytics in 2014 and it become my only tag manager for all my sites. It’s free and using it you can manage all the tags for your blog from one place.

 

I recommend GTM to every professional and serious blogger. It hardly takes 5 minutes to setup and once you are done,.

Option 2) Using your WordPress theme:

Many of you might not beware of the fact that most of the WordPress theme have an option to add header and footer script. You can use this to add GA tacking code into your blog. Simply copy the tracking code which you obtained in the step1, and go to theme setting option,

 

look for option to add footer script and paste the code. It will work seamlessly and more over you don’t have to rely on another plugin for simple task. The above screenshot is from popular Genesis

theme framework.

Option 3: Using Google Analytics for WordPress pluginThere are many plugins which are available in WordPress Plugin repo to add Google analytics to

your WordPress blog, but Google Analytics plugin by Yoast is the best. All you need to do is to install GA for WordPress plugin from official repo (plugin link) and configure it, which I have explained below.

Once you have activated the plugin, you will see a popup asking to allow or

disallow tracking, which I prefer to select “Do not allow tracking”.

Go to settings > Google analytics to configure the plugin and click on click here to authenticate

with Google or you can also select manually enter the UA code.

Click on save setting. 

Now it's done and have fun with your blog and if you 're feeling any problem let me know by commenting and share this article in social media with your  friends and don't forget to subscribe us.